Storage Company Spotlight: Sapient Automation

Today we take a look at Sapient Automation, a leading provider of automated storage and retrieval systems, including Vertical Lift Modules (VLMs)   Horizontal and Vertical Carousels, to businesses. Our industry profile looks at their supply & management competencies in automated storage systems.

Sapient Automation - Automated Storage Retrieval SupplierSapient Automation, a subsidiary of MDCI, is a leading provider of automated storage and retrieval systems for manufacturing, distribution, warehouses, institutions, retail and wholesale. A full provider of automated and robotic Viper Vertical Lift Modules (VLMs), Avenger Vertical Carousels, Hornet Horizontal Carousels, Shark Inventory Management Software, IMHM (Intelligent Machine Health Monitoring), Spitfire Pick Carts and more.

Sapient Automation recently announced the appointment of George Fiorentino, Jr. as their East Coast Director of Sales and Business Development. Fiorentino boasts over three decades of experience in the designing, selling and implementing automated storage and retrieval systems in facilities and organizations throughout North America. Prior to coming to Sapient Automation, George has spent years with White Systems, KardexRemstar and the ISD Division of Anderson and Associates in systems sales and development roles. In 1983, he joined White Systems as a Regional Manager and spent almost 22 years at White, leaving as one of their most successful salesmen. Fiorentino has won many “Top Gun” yearly sales awards at White Systems and also received the exclusive “Best Carousels Salesman Award” in White Systems’ 45+ year history.

Fiorentino left White Systems for KardexRemstar’s systems group. At KardexRemstar, George helped strengthen a sales region while significantly building the systems group. The KardexRemstar systems group added support and sales staff while Fiorentino was there and helped triple their annual sales volume. George left KardexRemstar to become a Sales Specialist for Andersen and Associates ISD Division. He had national sales responsibility and also worked on business development. During his long career, Fiorentino has been involved in many major storage and retrieval system design projects, including systems for Gardner Denver, Mazak, Saia-Burgess, and Northrop Grumman. Likewise, George has been involved in the designing of systems for CVS, Rite Aid, Johnson & Johnson, GE, Merck, Astra Zeneca, and WL Gore.

He also has an extensive background in healthcare and hospital applications, as well as manufacturing kitting. George was a seminar speaker at Promat and North America tradeshows from 2006 through 2009. From simple automation projects to integrated systems to “green field” entire facility design, Fiorentino has been able to help design systems which meet or exceed throughput, productivity, space savings, Return on Investment (ROI) required by his customers.

George Fiorentinos knowledge in the sale and integration of automated high density storage systems which save up to two-thirds of existing labor, 85 percent of wasted space and increase accuracy to 100 percent in order picking, MRO, maintenance repair and operations and spare parts for warehouses, manufacturing, wholesale, government and institutions. Fiorentino is experienced with technologies including the Viper Vertical Lift Modules (VLMs), Hornet Horizontal Carousels and Avenger Vertical Carousels, conveyor, shelving and other material handling equipment. Fiorentino began his career in the material handling industry in 1980 as a Sales Specialist for GLESCO, a Hallowell Master Distributor. George was trained by Hallowell on the Clay Bernard Systems Division of Hallowell and the Hallowell Hustler.

With thanks to Ed Romaine, Chief Marketing Officer (CMO) at Sapient Automation, for the industry profile & background. Romaine has spent over 20 years involved with companies looking to maximize manufacturing, healthcare, distribution and warehousing practices using simple automation. Romaine is a frequent editorial and information contributor to hundreds of publications and a speaker at many Supply Chain, Logistics & Ergonomic functions including the Institute of Industrial Engineers (IIE), Promat, North American Material Handling, Southern California Plant Operations, NJ Material Handling Assoc., Applied Ergonomics, Warehousing Education & Research Council (WERC), Lean Manufacturing Conference, Council of Supply Chain Management Professionals (CSCMP), NeoCon, Health Information Distribution Association (HIDA), National Catalog & Operations (NCOF) and more.

Within the industry trade organization, Material Handling Institute (MHI) Romaine is the Chairman for the Supply Chain Execution (SCE) group of America (2009 to current), was Chairman of the Order Fulfillment Council of America (2003 to 2008) and helped create the Carousel and VLM Product Section Group. He has spearheaded the efforts to create the first industry safety standards for horizontal carousels. He has an undergraduate degree from Ohio University and completed the Competitive Strategies program from Wharton Business School.

For information about Sapient Automation call 888-451-9711 or email: or visit the Sapient Automation web site at

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